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Understanding Google SEO – Hummingbird and how it ranks pages

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Understanding Google SEO is the key to online success. Google ranking factors determine where your blog or website shows up in the search results. Recent studies have shown that only 10% of people using search engines online look past the first page.  Google is the #1 search engine used. There many different factors to help improve your SEO that you must take into consideration when creating content for your blog or website. Once you understand SEO or Search Engine Optimization you can easily improve your rank organically. The term organic traffic refers to traffic that driven to your website or blog for free without the help of a professional SEO service or advertiser.

FortunatelyGoogle ‘s search algorithm Hummingbird is stated to be fast and precise–like its namesake. Good SEO or search engine optimization can make or break a blog.

How Google SEO determines Rank

SEO determines your rank on search engines. The higher you are up on the page the more views you have.  People are impatient and quick to click. Academic research indicates that 91% of searchers do not go past page 1 of the search results and over 50% do not go past the first 3 results on page 1.

There are over 200 factors that Google SEO uses to determine your rank.  Google uses bots to skim over your content and search for key terms or Keywords. This is one of the most important Google ranking factors. Another factor Google SEO uses is keywords.

Keywords are words that people put in a search engine to get specific results. When choosing a keyword it is sometimes best not to chose the most obvious word. Factors to consider when choosing a keyword or keywords are:

  • Ranking and Views
  • Organic Traffic Potential
  • Competition

Tips and Resources

First You should place the keywords strategically placed in the content your of your articles.  You should have one of your keywords in your title and one in the beginning of your first paragraph.

  • You can check your page rank by checking Alexa. Alexa is a great site resource site for bloggers and freelance writers.  Alexa also has a great keyword tool.
  • You can use it or Google Keyword Tool.
  • If you want to learn more about SEO, than I suggest reading Moz Beginners Guide to SEO. This guide gives you an in-depth overview to search engines.

Hummingbird goes beyond just searching for keywords. It looks for the meaning of the word and also looks at the location from which the phrase was searched. If a keyword is in a sentence Hummingbird will look at the whole phrase that would is in to see if that is a good match for a search. This improves conversational searches.


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